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Founded in 2005, the AdSoft
Network is one of the oldest advertising networks in
Second Life and is still leading the way with
technological innovation. One of the first centrally
controlled networks on the grid, the AdSoft Network
soon became the first network to capture impression
and click through metrics to an enterprise class
relational database and tie the back end to a web
based analysis tool.
Over the past two years the
software has become increasingly sophisticated with
the addition of content and advertising queue
management and is now being used by all members of
The Advertising Guild. The several hundred AdSoft
display terminals currently online are located on
some of the oldest original sim regions in Second
Life. These displays generate over four million
impression minutes per month to nearly 100,000
unique avatars with top ads that can generate 1.5%
click-through rates.
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